Inwardness

Inwardness

I'm a millinery, fashion accessories and lighting designer from Jakarta, Indonesia. I was born in Medan in 1970 the third child and youngest in my family. I Graduated from high school in 1990 and started working as a sales person at Kim Thong, one of the first bridal designers in Indonesia selling tiaras.

One day I was at the factory production and came across some tools like wires, acrylic and solder and started playing around with the tools.  I experimented by making tiaras in the Victorian style.  I started promoting my tiaras to different bridal designers and slowly started my own atelier producing millinery and haute accessories.

My style is intricate, dramatic with an edge.

This collection is all about inner beauty, hence the faceless vision.

For the past 20 years I have been focusing on collaboration with designers in the Indonesian fashion industry. In 2014, I decided it was time to spread my wings internationally and thus I decided to appoint an international fashion director and brand ambassador Faye Liu who is based in Hong Kong to promote my brand.  I started collaborating with international celebrities on special projects and promoting my products overseas. I am pleased that my accessories are now sold to clients in the Middle East, China, Hong Kong and USA. My long term goal is to build Rinaldy A Yunardi into a luxury international lifestyle brand.

I would like to leave a legacy for the Indonesian fashion industry spreading our work across the world and to nurture the new generation.